Soft Nice operates in Naarm (Melbourne) on the Wurundjeri and Boon Wurrung lands of the Kulin Nation. We pay respects to Elders past and present, and acknowledge that sovereignty was never ceded. 

Always was, always will be Aboriginal land.

As settlers on this land, Soft Nice are committed to Pay the Rent monthly.


Soft Nice is run by a partner duo, who have backgrounds in illustration, textile, photography, and design. Stemming from a desire to explore nature, fun and our connection to comfort – Soft Nice is a place where experimentation and support can meet. We love chipping away on our own designs, and collaborating with artists on t-shirts and fun products.

While we love making t-shirts, we also look forward to working on collaborative projects, music, accessories and anything else that encourages happiness and play in the future. 

If you’re interested in collaborating with us or just want to say hello, you can contact us at [email protected] or via our contact form.

Thank you for supporting our small business and stay safe!


We believe in supporting local, and always endeavour to pay suppliers in Australia - please do the same when you can! 

Super Special
Tee It Up Screenprinting
Rad Stickers
E-Print Online
Boomstick Glassware