About

Soft Nice operates in Narrm (Melbourne) on the Wurundjeri and Boon Wurrung lands of the Kulin Nation. We pay respects to Elders past, present and emerging and acknowledge that sovereignty was never ceded. 

Always was, always will be Aboriginal land.

Soft Nice is run by a partner duo, who have backgrounds in illustration, textile, photography and design. Stemming from a desire to explore nature, fun and our connection to comfort – Soft Nice is a place where experimentation and support can meet. While our first release focuses on shirts, we look forward to working on collaborative projects, music, accessories and anything else that encourages happiness and play in the future. 

If you’re interested in collaborating with us or just want to say hello, you can contact us at soft.nice.happy.art@gmail.com or via our contact form.

Thank you for supporting our small business and stay safe!

Special Thanks:
Kushla Ross, Eliki Reade, Lizzi Morris + Rosie dog.
We couldn't have done this without you!

DSCF1348